An explosion of color and creativity is what you should expect to see when you visit 52 degrees in Kuwait.
Set against an industrial looking space, 52 Degrees houses rack after rack of creations by Kuwaiti designers and entrepreneurs, including clothing, furniture, accessories, perfume and a Kuwaiti-born cafe, Chooey Gooey, featuring an indulgent menu of desserts and dishes.
Set against an industrial looking space, 52 Degrees houses rack after rack of creations by Kuwaiti designers and entrepreneurs, including clothing, furniture, accessories, perfume and a Kuwaiti-born cafe, Chooey Gooey, featuring an indulgent menu of desserts and dishes.
Conceptualised to provide a platform for Kuwaiti talent, the shop's products, spread over an entire floor, are unmistakably Kuwaiti. At the time I visited, most of the clothes on display were jalabiyas and formal wear, with prices that were equally as Kuwaiti!
While the goods on sale may not be to everyone's taste, the shop's vibe is one of youthfulness and inspiration. As a showcase that truly shows how proud they are to be Kuwaiti, there is even a books section of books written by Kuwaitis.
In addition to the main shop floor, there is a corridor which houses a radio station, and other stores, many of which are yet to open. Kuwaiti brand Deer and Dear, a homegrown clothing line, has a shop here - and the best way to describe it is the Kuwaiti equivalent of the Gap.
