Sunday, 1 July 2012

Jo Malone- Bespoke Scent

It started with a candle...then a cream.. then a perfume.. and now it's a relationship built to last...
While to some Jo Malone scents may be an acquired taste, I think once you find the scent that works best for you then there is no going back. I remember the first candle I bought from the Heathrow branch was such a luxurious indulgence and I told myself I can't make a habit out of this. Since then, I have settled on my favorites (Orange blossom, Red Roses and Nectarine Blossom and Honey) but it is always such a treat to walk into one of their stores and try what's new!  

The candles also come in travel sizes (limited fragrances), so if you are a frequent traveller then you can take your candle along with you and it will give you a feeling of home.

Candles from Jo Malone
For a long time, I only bought their candles, but once I became a real fan of a scent I started getting their creams too. The body cream is so thick you can practically marinade in the scent, but if you prefer a lighter option then the lotions are just as indulgent. 

One of my favorite all-time scents is rose, and when they launched their Red Roses fragrance it was the perfect blend of sweet and cool- so that became my staple. This fragrance uses seven different types of roses and is like an English Rose garden.
Red Roses (left) and the limited edition Velvet Rose and Oud cologne

I didn't think this could be topped until I read about the Velvet Rose and Oud, a limited edition intense cologne that launched last month and is described as: "Darkest Damask Rose. Rich and textural, wrapped with smoky oud wood. Spiked with clove, decadent with praline. Magnetic."

At £95 per 100 ml, this doesn't come cheap but let me tell you, if you want your fragrance to linger, this is definitely a good one to be remembered for. It's not as intense as the Tom Ford perfumes which are too strong for my taste; the rose notes are delicate and there's a romantic earthiness to the oud... it makes such an impression I'm almost reluctant to use it on a daily basis.

Three limited edition fragrances were launched to celebrate the Queen's Jubilee

The concept behind Jo Malone fragrances is that you mix different scents to make your own personal statement:

"Think of Jo Malone London as the Savile Row of scent: finding a precise ‘fit’, a scented statement perfectly suited and tailored to your taste. From energising citrus and luscious fruits to spectacular florals, intense spices and aromatic woods, they are an elegant expression of individuality, embracing every mood and occasion.

Each fragrance is crafted from the highest quality ingredients by master perfumers. Tailor made, exquisitely simple, refined. And always with a touch of the unexpected, a characteristic of every Jo Malone™ creation.

For a more bespoke approach, Fragrance Combining™ fashions a truly unique scented signature. While every cologne is stunning worn alone, each is designed to be layered with complementary or contrasting Jo Malone™ colognes and crèmes." 

I like to use them as separate scents, but if you like to experiment then definitely talk to one of their advisors to get an idea of what works well together.

Where to buy: There is a Jo Malone store in Dubai Mall but they take a while to stock the new products (around 3 months lag behind the London launch).  For the most recent selection, the UK is your best bet. 

Prices: £38 or AED 270 for a 2.5inch candle.

2 thumz recommendations: White Jasmine and Mint, English Pear and Freesia, Vanilla and Anise- all great has housewarming gifts!

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