Earlier this month I received an email about a new pop-up store at Covent Garden in London.
|TOMS POP-UP STORE ARRIVES IN SEVEN DIALS|
|Today Seven Dials welcomes footwear brand TOMS who are hosting their first ever UK stand-alone store in the area just in time for summer. The Seven Dials pop-up store will be showcasing their latest Spring/Summer 2012 shoe collection and their recently launched 'eyewear' range. In true TOMS fashion, for every pair of shoes or sunglasses sold, TOMS will donate a pair to a person in need as part of their ‘One for One’ philosophy. Throughout their residency in Seven Dials, TOMS will also be playing host to an exclusive series of events, including a debut 'contemporary exhibition', TOMS Community Fair and a live acoustic session.|
TOMS pop-up store will be open from 3rd May to 28th June at 69 Neal Street.
|TOMS One for One pop-up store, 69 Neal Street|
The shoes are basic fabric shoes, with the bulk of the collection in Classics or Switchouts- a simple plimsole with a light rubber sole - that are good for light walking. The Seven Dials pop-up store is the first of its kind, which aims to really promote the One for One concept as a cause rather than a platform to sell the shoes, which can be found at many shoe retailers. The store also carries the newly-launched eyewear range, which also follows the One for One concept, so if you buy a pair, another pair is donated to someone in need.
|A selection of TOMS shoes, for men and women|
|TOMS One for One eyewear|
|TOMS also makes "Tinies", a collection of shoes for younger people|
Prices: I bought the Spring Classic for £40, and a tiny Youth Classic for £28.
Where to buy: The pop-up store is only scheduled to be open till the end of June, but shoe retailers in the US and the UK stock limited selections of TOMS shoes.
Information: To learn more about the TOMS One for One movement, check out TOMS, or follow on twitter @TOMS or on facebook.